• BEN & JERRY'S SOCIALLY RESPONSIBLE MARKETING Campaign
• If It's Not Fun, Why Do It?
• Further Reading

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BEN & JERRY'S SOCIALLY RESPONSIBLE MARKETING Campaign

Overview

The marketing of Ben & Jerry's Homemade, Inc., was intimately linked to its heritage. The company was founded in 1978 by two Long Island hippies, Ben Cohen and Jerry Greenfield, who migrated to Burlington, Vermont, and rented an abandoned gas station from which to sell their homemade ice cream. They learned their...