Encyclopedia of Major Marketing Campaigns | Bayer Corporation

• Hangover Relief
• Further Reading
• Irrational Ingredients?
• Further Reading
• Fizz Fizzling Out?
• Further Reading

100 Bayer Rd.
Pittsburgh
Pennsylvania
15205-9741
USA
tel: (412)777-2000
website: http://www.alka-seltzer.com

Overview

Through the first few decades of television advertising in the United States, Alka-Seltzer commercials were distinguished by their consistent creativity and wit. The 1972 "I Can't Believe I Ate the Whole Thing" campaign, created by the Mew York City agency Wells, Rich,...