• SHRIMP ON THE BARBIE Campaign
• Beef, Boomerangs—and Bucks
• Further Reading

Level 4/80
William St.
Woolloomooloo
Sydney
New South Wales
2011
Australia
tel: 61 2 93601111
fax: 61 2 93312538
email: trades@atc/gov.au
website: http://australia.com/us.html

SHRIMP ON THE BARBIE Campaign

Overview

In the mid-1980s, people in the United States caught what was called "Down Under fever," thanks in part to a series of four commercials in which Paul Hogan promoted the Australian Tourist Commission (ATC). Hogan, a former bridge painter turned actor and pitchman, looked the part of the classic Australian, at least in Americans' romanticized view. He was...