Encyclopedia of Major Marketing Campaigns | AT&T

• Always Good Ads
• Further Reading
• Regulation Anticipation
• Further Reading
• The Making of "Tap Dancing"
• Further Reading
• Building a Brand Name
• Further Reading

550 Madison Ave.
New York
New York
10022
USA
tel: (212)605-5500
website: http://www.att.com

Overview

In 1962, for the first coordinated nationwide Yellow Pages advertising campaign, AT&T turned to its advertising agency of nearly 30 years,...