Encyclopedia of Major Marketing Campaigns


Archer Daniels Midland Company

4666 Faries Pkwy.
Decatur
Illinois
62526
USA
tel: (217)424-5200
fax: (217)424-6196
website: http://www.admworld.com

SUPERMARKET TO THE WORLD Campaign

Overview

Archer Daniels Midland Company (ADM) is a vast enterprise, so big, in fact, that when it paid the federal government a $100 million penalty for price fixing in 1996, the expense hardly affected its bottom line. But despite the size of the company and its ubiquitous products, which range from high-fructose sweeteners to soybeans, ADM is virtually invisible to the American public. It has a limited role in direct...

[The entire page is 2264 words long]

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