Encyclopedia of Major Marketing Campaigns | Apple Computer, Inc.

• Lemmings to the Cliff
• Further Reading
• Not That Easy
• Further Reading
• A Mac by Any Other Name
• Further Reading
• What's on Their PowerBooks?
• Further Reading

1 Infinite Loop
Cupertino
California
95014
USA
tel: (831)996-1010
fax: (831)974-2113
website: http://www.apple.com

Overview

In early 1984 Apple Computer Inc. introduced its new Macintosh personal computer, a small but powerful system aimed at...