Encyclopedia of Major Marketing Campaigns | Andrew Jergens Company

• Smelly or Stinky?
• Further Reading
• Not So Revolutionary
• Further Reading

2535 Spring Grove Ave.
Cincinnati
Ohio
45214
USA
tel: (513)421-1400
fax: (513)421-1590
website: http://www.jergens.com

Overview

The Andrew Jergens Company, a subsidiary of Japanese Kao Corporation since 1988, historically was known for its lotion and soap products. Jergens was the undisputed market leader in the U.S. lotion category for decades, but when competition arose in the late 1960s, the company acknowledged the need to branch out. Jergens made a foray into the profitable, growing hair care territory in 1974 with Gee, Your Hair...