Encyclopedia of Major Marketing Campaigns | American Safety Razor Company

• BURMA-SHAVE ROAD SIGNS Campaign
• The Other Woman and a Trip to Mars: Troublesome Rhymes
• Burma-Shave at the Ends of the Earth
• Further Reading

1 Razor Blade Lane
Verona
Virginia
24482
USA
tel: (540)248-8000
fax: (540)248-0522
website: http://www.asrco.com

BURMA-SHAVE ROAD SIGNS Campaign

Overview

From the mid-1920s to 1963, signs for Burma-Shave shaving cream dotted the American countryside. Of uniform red and white, the signs usually came in series of five or six and were spaced evenly along a roadway so that travelers could read them in sequence. Each contained a line of a humorous...