American Isuzu Motors, Inc.
2300 Pellissier PI.
Whittier
California
90608
USA
tel: (562)699-0500
fax: (562)908-0346
website: http://www.isuzu.com
PRACTICALLY/AMAZING Campaign
Overview
U.S. auto sales were down in 1991, the third straight year of decline. The sales of compact sport utility vehicles (CSUVs), however, increased 12 percent over 1990, showing that more consumers were buying the all-weather and all-terrain vehicles that also had the features and comfort of cars. American Isuzu Motors, Inc. (AIMI), was competing unsuccessfully in this area, when they brought in the...
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