American Honda Motor Company, Inc., Acura Division
1919 Torrance Blvd.
Torrance
California
90501-2722
USA
tel: (310)783-2000
fax: (310)783-3535
website: http://www.acura.com
LEONARD THE DOG Campaign
Overview
According to Atlanta Journal-Constitution staff writer Jeffry Scott in a 1993 article, the dog Leonard was the first animated character to introduce a car—the 1994 Acura Integra—but he was "not designed to be Snoopy," said art director Kevin McCarthy of Ketchum Advertising, Los Angeles, the ad agency for the American Honda Motor Company's upscale division. Animator Everett Peck drew Leonard with a sly look, and comedian Dennis Miller gave him a voice with an...
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