American Egg Board
1460 Renaissance Dr.
Park Ridge
Illinois
60068
USA
tel: (847)296-7043
fax: (847)296-7007
email: aeb@aeb.org
website: http://www.aeb.org
THE INCREDIBLE EDIBLE EGG Campaign
Overview
For 30 years leading to the mid-1970s, egg consumption had been declining. Then in 1975 the often-fragmented egg industry united to form the American Egg Board (AEB). AEB's mission was to stop or reverse this decline in egg consumption through advertising, education, and research. Along with its advertising agency, Campbell-Mithun, Inc., AEB launched "The Incredible Edible Egg" campaign in 1977. Results were dramatic....
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