Encyclopedia of Major Marketing Campaigns


American Broadcasting Company Television Network, Inc.


77 W. 66th St.
New York
New York
10023-6298
USA
tel: (212)456-7777
fax: (212)456-6850
website: http://www.abc.com

Overview

The reintroduction of the rock music group the Beatles to the U.S. market by ABC-TV and Capitol Records in 1995, 31 years after the group first arrived in the United States, was called Beatlemania II or even the Second Coming by some observers. For three nights in November 1995, ABC broadcast installments of The Beatles Anthology, a six-hour documentary series containing rare...

[The entire page is 4432 words long]

Join eNotes

The above is a free excerpt. Get total access to this content with the:

Lookup any word on eNotes with our dictionary. Highlight the word and press SHIFT + D for a definition, or SHIFT + T for a synonym.