Encyclopedia of Major Marketing Campaigns | Alexander Hamilton Institute, Inc.

• THE GLORY OF THE UPWARD PATH Campaign
• They Got Their Start in Advertising
• Further Reading

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THE GLORY OF THE UPWARD PATH Campaign

Overview

"Two paths begin at the bottom of the hill of life," the advertisement announced, beneath a headline that read, "The glory of the upward path as told in the letters of men who are travelling it." Above the heading was a picture of a man and woman with their two children, starting out on a path that climbed a hill. Along the way lay rewards in the form of houses: modest ones below and grander ones...