Home > Encyclopedia of Major Marketing Campaigns > Alexander Hamilton Institute, Inc.

• THE GLORY OF THE UPWARD PATH Campaign
• They Got Their Start in Advertising
• Further Reading

70 Hilltop Rd.
Ramsey
New Jersey
07446-1119
USA
tel: (201)825-3377
fax: (201)825-8696
website: http://ahipubs.com

THE GLORY OF THE UPWARD PATH Campaign

Overview

"Two paths begin at the bottom of the hill of life," the advertisement announced, beneath a headline that read, "The glory of the upward path as told in the letters of men who are travelling it." Above the heading was a picture of a man and woman with their two children, starting out on a path that climbed a hill. Along the way lay rewards in the form of houses: modest ones below and grander ones...