Home > Encyclopedia of Major Marketing Campaigns > Alberto-Culver USA, Inc.

• RULA LENSKA FOR ALBERTO VO5 Campaign
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2525 Armitage Ave.
Melrose Park
Illinois
60160-1163
USA
tel: (708)450-3000
fax: (708)450-3354
website: http://www.alberto.com

RULA LENSKA FOR ALBERTO VO5 Campaign

Overview

Alberto-Culver USA, Inc., a relatively small contender in the consumer goods market/was best known in the 1970s for its flagship brand of hair care products, Alberto VO5. In the severely competitive hair care world, Alberto-Culver sought to grab what market share it could, and in 1978 the company launched an advertising campaign to promote the Alberto VO5 product line. The crux of the campaign, which was primarily...