Encyclopedia of Major Marketing Campaigns | Advertising Council

• LOOSE LIPS SINK SHIPS Campaign
• Total War and the Birth of Image Advertising
• Further Reading

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LOOSE LIPS SINK SHIPS Campaign

Overview

With the circumstances that surrounded it long since consigned to history, the phrase "Loose Lips Sink Ships" remained a part of the American vocabulary. The expression was still in use more than 50 years after its introduction, as this excerpt from a 1994 editorial about news leaks in the Clinton administration by Newsweek's Meg Greenfield...