Photo Credits

Photo courtesy of Accessories Association, Inc.: pages 586, 587; Photo courtesy of Advertising Council: pages 1824, 1825, 1838, 1839, 1847; Photo courtesy of Alberto-Culver USA, Inc: page 11; Photo courtesy of American Egg Board: page 41; Photo courtesy of American Tourister, Inc.: pages 64, 65; Photo courtesy Ammirati Puris Lintas: pages 787, 1757, 1758; Photo courtesy of Andrew Jergens Company: pages 830, 834, 835; Photo ©Apple Computer, Inc. Used with permission. All rights reserved. Apple© and the Apple logo are registered trademarks of Apple Computer, Inc.: pages 88, 89; Photo courtesy Arnold Fortuna Lawner & Cabot, Inc., Advertising: pages 1885, 1886, 1891, 1895, 1896; Photo courtesy of Avis Rent a Car, Inc.: pages 131, 132; Photo courtesy of Bayer Corporation: pages 139, 140; Photo courtesy of BBDO: page 609; Photograph courtesy of BIC Corporation. BIC is a registered trademark of BIC Corporation: pages 168, 169; Steven Bloch, Photographer: pages 1104, 1105; Photo courtesy of Borden Incorporated: pages 184, 185; Photo courtesy of Burger King Corporation: page 208, 209; Photo courtesy of Campbell Soup Company: pages 220, 221; Photo courtesy of C.F. Hathaway & Company: page 740; Photo courtesy of Coca-Cola Company: pages 328, 329, 338, 339, 346, 347; Photo courtesy of Cole & Weber: page 512; Photo courtesy of Colgate-Palmolive: page 369, 370; Photo courtesy of Corning Consumer Products Company: page 397; Photo courtesy of Dairy Management, Inc.: pages 438, 439; Photo courtesy of D'arcy Masius Benton & Bowles: page 495, 640; Photo courtesy of Dancer Fitzgerald Sample: page 1925; Photo courtesy of DDB Needham: pages 1029, 1030, 1085; Photo courtesy of Dell Computer Company: page 462; Photo courtesy of Dial Corporation: pages 485,486; Ad courtesy of the Dodge Division of the Daimler Chrysler Corporation: page 427, 428; Photo courtesy of Dunkin Donuts Incorporated: page 519; Photo courtesy of E.I. duPont de Nemours and Company: pages 523,524; Photo courtesy of Dye Van Mol & Lawrence: pages 820, 821; Photo courtesy of Fallon McElligott: page 70, 953, 954; Photo courtesy of Faultless Starch: pages 551, 552, 553; Photo courtesy of Federal Express Corporation: page 556; Photo courtesy of Feld Entertainment, Inc.: pages 564, 565; Photo courtesy of Foote, Cone & Belding: pages 482, 483, 594, 595, 1880, 1881; Photo courtesy of General Mills: pages 623, 626; Photo courtesy of General Motors: page 642; Photo courtesy of Gerber Products Company: pages 666, 667; Photo courtesy of Global Beverage Company: page 679; Photo courtesy of Grant/Jacoby, Inc.: page 414; Photo courtesy of Grey Advertising, Inc.: pages 1478, 1479; Photo courtesy of Gurasich Spence Darilek McClure: pages 394, 395; Photo courtesy of Hal Riney & Partners: pages 1586, 1587, 1680, 1682; Photo courtesy of Hanes Hosiery: page 711; Photo courtesy of Hartford Fire Insurance: pages 724, 725; Photo courtesy of Hershey Foods: pages 763, 764; Photo courtesy of IBM Corporation: pages 143, 144; Photo courtesy of Intel Corporation: page 791, 792; Photo courtesy of Isuzu: pages 56, 57; Photo courtesy of The J. Peterman Company: page 811, 812; Photo courtesy of J. Walter Thompson: pages 204, 451, 452, 458, 459, 690, 691, 1266, 1270, 1275, 1276, 1278, 1280, 1675, 1798, 1858, 1859, 1940, 1941; Photo courtesy of Jantzen, Inc.: pages 825, 826; Photo courtesy of Jerry & Ketchum: page 1244; Photo courtesy of John B. Stetson Company: page 1706; Photo courtesy of Kellogg Company: pages 881, 882; Photo courtesy of Ketchum Public Relations: pages 1111, 1114, 1503; Photo courtesy of KFC USA: pages 904, 905; Photo courtesy Kraft Foods Inc: pages 917, 923, 927, 928, 931, 932, 937, 938, 1011; Photo courtesy of L'eggs Products, Inc.: pages 947, 949; Photo courtesy of Leo Burnett: page 1019; Photo courtesy of Lessing-Flynn: pages 1557, 1558; Photo courtesy of Levi Strauss & Co.: pages 961, 962, 966, 968, 972; Photo courtesy of Lowe & Partners/SMS: page 192, 193; Photo courtesy of Marvin Goldman: pages 532, 533; Photo courtesy of Mattel, Inc.: pages 1006, 1007; Photo courtesy of McCann-Erickson: page 402; Photo courtesy of McCann-Erikson Detroit: pages 654, 655; Photo courtesy of McDonald's Corporation: pages 1034, 1035; Photo courtesy of MCI World Com: pages 1047, 1048; Photo courtesy of Memtek Products Inc.: pages 1064, 1065; Photo courtesy of Men's Health: page 1535; Photo courtesy of Men's Journal: page 1930; Photo courtesy of Miller Brewing Company: page 1118, 1119; Photo courtesy of Morton International, Inc.: page 1145; Photo courtesy of Muscular Dystrophy Association: pages 1157, 1158; Photo courtesy of Nabisco: page 1171; Photo courtesy of Nestle USA, Inc.: page 1225, 1227; Photo courtesy of the Newspaper Association of America: page 1244; Photo courtesy of Nike: pages 1249, 1250, 1254, 1255, 1258, 1259; Photo courtesy of Northlich Stolley LaWarre: pages 498, 499, 1693, 1694; Photo courtesy of Ocean Spray Cranberries, Inc.: page 1284; Photo courtesy of Ogilvy & Mather: pages 49, 266, 267, 1544, 1545; Photo courtesy of Oscar Mayer Foods: page 1291; Photo courtesy of Packard Motor Company: page 1295; Photo courtesy of Partnership for a Drug-Free America: page 1310; Photo courtesy of Pepsi-Cola company: pages, 1322, 1324, 1330, 1331, 1345, 1346; Photo courtesy of Pillsbury Company: page 1385; Photo courtesy of Pizza Hut, Inc.: page 1399, 1400; Photo ©The Procter & Gamble Company: pages 1426, 1427, 1434, 1435, 1445, 1452, 1453, 1470, 1472; Photo courtesy of Saatchi & Saatchi: page 847, 852, 1054, 1056; Photo courtesy of Schering Plough HealthCare Products, Inc.: page 1599; Photo courtesy of Schwinn: pages 1609, 1610; Photo courtesy of Sears Roebuck & Co.: page 1625; Photo courtesy of Security Life of Denver: pages 1632, 1633; Photo courtesy of Smith/Greenland, Inc., Advertising: pages 1603, 1604; Photo courtesy of State Farm Insurance Companies: page 1698; Photo courtesy of Subaru: page 1714, 1715, 1717; Photo courtesy of TBWA Chiat Day: pages 1581, 1582; Photo courtesy of Texaco Inc.: page 1753; Photo courtesy of of The University of Akron Archives: page 686; Photo courtesy of U.S. Army: page 1830, 1831, 1834; Photo courtesy fo Unilever PLC: pages 1802, 1803; Photo courtesy of Unilever United States, Inc.: page 957; Photo courtesy of United Airlines. Inc.: pages 1820, 1821; Photo courtesy of Virginia Tourism Corporation: pages 1871, 1873; Photo courtesy of Warwick, Baker, O'Neill: page 602; Photo courtesy of Whitehall-Robins Health-care/American Home Products: page 1950; Photo courtesy of William Wrigley Jr. Company: page 1972; Photo courtesy of Wolverine World Wide, Inc.: pages 1958, 1959, 1962, 1963; Photo courtesy of Young & Rubicam: pages 917, 923; Photo courtesy of Zenith Electronics Corporation: page 1982.