ENCYCLOPEDIA OF MAJOR MARKETING CAMPAIGNS

Thomas Riggs, Editor
Mariko Fujinaka, Patrick Hutchins, and Elizabeth Oakes, Associate Editors

Robert Rauch, Senior Line Editor
Anthony Craine, Linda Tomchuck, Amy Tikkanen, Anne Tatalovich, Janice Jorgensen, Karen Boyd, Laura Gabler, Nancy Dziedzic, Sue Taylor, and Joan Hibler, Line Editors

Gale Group Staff

Andrea L. deJong and Amanda C, Quick, Coordinating Editors
Laura Berger, Donna Craft, Sheila Dow, Theresa MacFarlane, Nader Qaimari, Brian Rabold, and Amy Suchowski, Contributing Editors
Erin Braun, Managing Editor

Natasha Mikheyeva, Programmer/Analyst
Barbara J. Yarrow, Graphic Services Manager
Pamela A. Reed, Imaging Coordinator
Randy Bassett, Image Database Supervisor
Mike Logusz, Imaging Specialist

Maria Franklin, Permissions Manager
Mary K. Grimes, Permissions Assistant

Cynthia Baldwin, Product Design Manager
Pamela A.E. Galbreath, Senior Art Director

Mary Beth Trimper, Composition Manager
Evi Seoud, Assistant Production Manager
Wendy Blurton, Senior Buyer

While every effort has been made to ensure the reliability of the information presented in this publication, Gale Research does not guarantee the accuracy of the data contained herein, Gale accepts no payment for listing; and inclusion in the publication of any organization, agency, institution, publication, service, or individual does not imply endorsement of the editors or publisher. Errors brought to the attention of the publisher and verified to the satisfaction of the publisher will be corrected in future editions.

This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information.

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Copyright 2000 by The Gale Group

All rights reserved including the right of reproduction in whole or in part in any form.

Printed in the United States of America

No part of this book may be reproduced in any form without permission in writing from the publisher, except by a reviewer who wishes to quote brief passages or entries in connection with a review written for inclusion in a magazine or newspaper.

ISBN 0-7876-3042-X

Library of Congress Cataloging-in-Publication Data

Encyclopedia of major marketing campaigns / Thomas Riggs, editor,

p. cm.

Includes bibliographical references and index.

ISBN 0-7876-3042-X (hardcover)

1. Advertising campaigns-United States-History~20th century.

I. Riggs, Thomas, 1963–.

HF5837.E53 1999
658.1'0973-dc21     99-31858

     CIP