International Directory of Business Biographies | Betsy Holden Biography

• SCHOOL YEARS
• KRAFT FOODS
• PERSONAL MISSION
• SOURCES FOR FURTHER INFORMATION

President, Global Marketing and Category Development, Kraft Foods

Nationality: American.

Born: October 19, 1955, in Lubbock, Texas.

Education: Duke University, BA, 1977; Northwestern University, MA, 1978; MBA (Master's of Management and Finance in marketing), 1982.

Family: Married Arthur Holden (chairman, First Genetic Trust); children: two.

Career: General Foods Corporation, 1982–1984, assistant product manager; Kraft Foods, 1984–1987, brand manager; 1987–1990, group brand manager; 1990–1993, vice president, new product development and strategy; 1991, vice president, marketing, dinners and enhancers; 1993–1995, president, Tombstone Pizza...