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Stating objectives is one of the steps of good strategic planning and it is applicable to just about every field and organization that wants to keep their focus and accomplish goals.
In some organizations, strategic planning is known as "VMOSA" after the first letter of each of the steps of the strategic planning process. Stating program objectives would be the "O" in "VMOSA".
The entire concept stands for:
V-Vision, M- Mission, O- Objectives, S-Strategies, A-Action plan. In some cases E is added for "Evaluation", depending on what plan has been put in place.
After the organization creates and establishes its mission, it is often done by making sure to include what wants to be accomplished, how it will be accomplished, and what method will be used to get there.
The vision is created as a statement which serves also as a motto which sort of "recites" the mission as a sort of mantra, or decree. After this, come the objectives. These objectives are short term and long term. They are specific, and they must tend to the identified population that will be served. They also should come with a time-line, or at least with a deadline, taking into consideration that, once an objective is met (after the strategies and the action plan have been produced), another objective should surface. In other words, strategic planning and stating program objectives are two ongoing processes that never really end. There is always room for improvement in the establishment of qualitative services.
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