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This was largely due to Italy's financial situation at this time. Italy was trading with Asia and the rest of Europe which created much wealth. Florence is regarded as the birth place of the Renaissance as it was home to many important artists and writers. Much creative output was heavily funded and commissioned by rich Italian families such as the Medici family. Encouraged by these wealthy families Renaissance artists experimented with new and exciting techniques. This also ties in with the rise of education and the growth of universites. So the key factor here is wealth.
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