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Why is it appropriate that the "Denham's dentifrice" commercial kept interfering with...

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handertu | Student | eNotes Newbie

Posted February 22, 2010 at 10:24 AM via web

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Why is it appropriate that the "Denham's dentifrice" commercial kept interfering with Montag's reading of the Bible in Fahrenheit 451?

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pohnpei397 | College Teacher | (Level 3) Distinguished Educator

Posted February 22, 2010 at 10:33 AM (Answer #1)

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I do not think that what the ad was really mattered.  I think that what is important here is just that Montag keeps being interrupted and, more importantly, that it is an ad that keeps interrupting him.

Montag is trying to read and think.  But his society really does not want people doing these things.  Instead, it wants people to focus on material things.  This is why it is so appropriate that an ad is distracting Montag -- society wants ads and material things to distract people from thinking.

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