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Chris Anderson, in his essay "The Rise and Fall of the Hit", argues that the market today "yield[s] to a million mini markets" and hits, whether it be music or television. The hits themselves will never disappear, but they have lost their allure with the American public. His inductive essay is supported logically with current and historical examples, closing on the "era of the blockbuster is so over" at the end of his essay.
He begins with historical information surrounding the "rise" of the musical hit, sharing data from 1990 to 2000, and using the phenomenon of NSync's record sale of 1.1 million copies on the first day, and ultimately making it "the fastest-selling album ever."
The "decline" of music sales fell shortly after and continued to drop. Anderson shares his take on "what caused a generation of the industry's best customers...to abandon the record store" claiming that CD burning and trading gave rise to stolen music. Other current examples impacting the decline of the "hit" includes his discussion of peer-to-peer file-trading networks, with the popularity of the ipod, and the fact that songs can be purchases "a la carte for 99 cents each."
Anderson builds his argument, logically appealing to his audience, through his carefully selected examples, and without them, his ideas themselves would fall like the hit.
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