What are the positive and negative influences of social media on British life?
Social Media Defined:
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web2.0, and that allow the creation and exchange of user-generated content: Ex., magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. (Wikipedia)
American examples of social media magazines: Yahoo! Voices, Examiner.com
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I'm not British, so I can't answer this as an "insider." However, there is no reason that the impact on British life should be different than it is on American life.
- Main positive: people get to remain in contact with one another much more easily than without social media.
- Main negative: takes away from people's privacy and may make it somewhat harder for people to relate to one another in the "real world."
I do not think there are too many things that would be different between Britain and other countries here. Social media can have positive benefits on culture at times such as the Olympics by helping people feel involved and feel pride. Negative effects can be that negative information can spread more easily.
One thing that can be both negative and positive for British people is that the next generation of social media, "2015 generation social," social media sites will be heavens or rats nests of highly demographically targeted advertizing. The Great Britain Social Media Festival says this about "generation social":
By 2015 generation social will be the single largest consumer group on the planet and they further carry tremendous influence on the purchase behavior of others.
A positive might be the "branded entertainment, opt-in channels" and greater utility. Consumerism in social media is driven by the "social media native," as the young are called, which, in itself, might be a negative if chaos and ultra-creativity reigns.
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