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Introduction: For some years some subtle changes in the practice of advertising have been reshaping the society people live in. The force of advertising reaches out and touches everyone living and working in the modern world today. Advertising is claimed by its practitioners to be largely responsible for the good things in life and is criticized by its opponents as the cause of unpleasant things (Lee & Johnson, 1999). The impact of advertising on the society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact
You have a lot going on in your question/introduction. Let me encourage you to keep this introduction for brainstorming purposes, but not to feel locked in to using it in your actual essay. Without a the gathering of all of your ideas, nor a proper outline, writing an effective introduction is almost impossible. (For example, you likely will leave out specific details in your introduction, and move them to the body paragraphs.) However, I do understand that it currently is providing some direction for your essay, so do not throw it out completely. Use it to continue brainstorming.
One approach to this topic could be to look at some of the advertising issues that have greatly changedin the past 25 or so years:
- Television networks no longer show commercials for cigarettes (and I'm not sure if this is statutory or simply a funding issue, so you'd have to double check this). Most television shows no longer show characters smoking either.
- Consider the commercial giant that is the Super Bowl. Advertisors are paying in the millions of dollars for 30-60 seconds of air time. What does this mean?
- Facebook and Google (among other internet) advertising is one of the most rapid areas of advertising growth.
There is currently an award-winning series on AMC called Mad Men. It is all about a midsized New York advertising firm in the 1960s. Though the show is fiction, the historical elements are very true and detailed (one reason the show has won so many awards). If you need a point of reference for comparison, this show might provide a good visual for you to see how far advertising has come.
Since America no longer manufactures so many products that were the backbone of its economy, it has become predominantly a consumer nation. Thus, advertisements promote this consumerism; and, the younger part of the nation are the ones to whom advertising appeals since they would be the ones who would both need and desire products.
Advertising is designed to shape and influence the perceptions of the public. From the correct model for "beauty" to the right kind of education, from the correct person for the office to the best type of take out pizza--advertising targets every part of our lives. Teaching our students that this manipulation is taking place is essential to training them to be responsible citizens and consumers.
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