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Snowball's character is defined by his true loyalty to the cause of Animalism, and his willingness to work hard beside the other animals. Because of this idealism, Snowball is unprepared to fight back when Napoleon tries to have him murdered, barely escaping with his life. Here are some important quotes from and about Snowball:
"Comrade," said Snowball, "those ribbons that you are so devoted to are the badge of slavery."
"Let us make it a point of honour to get in the harvest more quickly than Jones and his men could do."
"Four legs good, two legs bad."
(Orwell, Animal Farm, msxnet.org)
The first quote shows Snowball's commitment to the cause; even though ribbons are not a harmful influence, he believes that any form of clothing should be rejected as a symbol of animal freedom.
The second quote also shows his commitment, but more importantly, his willingness to participate; Snowball says "Us" in referring to the harvest, instead of "You," because he will be out in the field with the others, working hard.
The third quote is Snowball's attempt to make the Commandments of Animalism accessible to every animal, even those who cannot read or have very short-term memories. By reducing the seven Commandments to an easily-remembered slogan, Snowball gives the other animals a point of common ground, but inadvertently creates a mob chant that Napoleon utilizes to undermine Snowball's popularity.
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