Homework Help

What is product line, product mix, line extension, line width and line depth?

user profile pic

asadnaveed | Student, Undergraduate | eNotes Newbie

Posted December 28, 2008 at 6:19 PM via web

dislike 1 like

What is product line, product mix, line extension, line width and line depth?

8 Answers | Add Yours

user profile pic

giorgiana1976 | College Teacher | Valedictorian

Posted December 28, 2008 at 9:02 PM (Answer #1)

dislike 3 like

 Product line-a company/organization creates a group of products, which has in common most of their main characteristics.

Product mix-an organization creates many products and, of course, sells them.So, the product mix is everything organization sells. 

 Product line depth- A product line contains a number of items, this number being called product line depth.

Product mix width-An organization creates a number of product lines. The total number of their's product line is called product mix width.

Product line extension-Not a modified in their characteristics  product , but a total new one, added to an organization's product line produces an extension of that product line.

 

user profile pic

whiz-kid | Student, Undergraduate | eNoter

Posted August 5, 2009 at 5:24 PM (Answer #2)

dislike 1 like

line width is the number of product lines of a particular company. and line extension means introducing a new product line, just like merecediez was manufactring cars, when it started to manufacture its bikes, it was line extension.line extension can be upward or downward, in case of mercediz, it was downwards.

and product mix is all about the length, width, and depth of products of a company.

user profile pic

abhilasha017 | Student, Undergraduate | eNoter

Posted April 27, 2010 at 12:02 AM (Answer #3)

dislike 1 like

product line-closly related products under the same product,which may differ in the price,colour,characterstics.

product mix-total no of product lines in which company is dealing is called product mix.

line extention-addind wiwinew products in the product's width is called line extention.

line width-no of products under single product line is line width

linedepth-

user profile pic

jdukowitz | Honors

Posted August 16, 2011 at 12:11 PM (Answer #4)

dislike 1 like

A product line is a set of related products sold by a single company. Product mix is the totality of all product lines and individual products sold by a company. Line width is the variety of distinct products within a product line.  Line depth is the assortment of similar products within a product line.  Product line extension is a new product that adds width or depth to a product line.

As an example, consider Apple Computer.  Apple has several product lines spanning computers, mobile broadband-capable telephones and donwloadable music players.  In the computer line, product width would include desktops, notebooks, tablets, accessories and software.  Product depth would include the variety of products within each of the above categories, e.g.  several laptops of varying sizes and power, desktops of varying sizes, and two tablet computer models. The iPOD family of handheld media devices include  legacy iPODs (Classic, Nano and Shuffle) and the newer iPOD Touch.  Many of these products are interactive with one another, and the distinctions among the various lines are blurred due to this interactivity. Apple is continually adding new products that extend its product lines in both width and depth.

 

user profile pic

husdaro48 | Student, Undergraduate | eNotes Newbie

Posted June 11, 2011 at 11:24 PM (Answer #6)

dislike 0 like

this post is helpful for business students such posts will increase viewers of your blog

thanks for appropriate answer

user profile pic

ayushiayushi | Student, Undergraduate | Honors

Posted July 12, 2011 at 6:33 AM (Answer #7)

dislike 0 like

Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market, increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance in India are some of the examples.

user profile pic

ayushiayushi | Student, Undergraduate | Honors

Posted July 12, 2011 at 6:34 AM (Answer #8)

dislike 0 like

product line: a series of different products which formgroup, all made by the same company

user profile pic

sudhirjangra | College Teacher | eNoter

Posted November 8, 2011 at 5:51 PM (Answer #14)

dislike 0 like

Product line-a company/organization creates a group of products, which has in common most of their main characteristics.

Product mix-an organization creates many products and, of course, sells them.So, the product mix is everything organization sells.

Product line depth- A product line contains a number of items, this number being called product line depth.

Product mix width-An organization creates a number of product lines. The total number of their's product line is called product mix width.

Product line extension-Not a modified in their characteristics  product , but a total new one, added to an organization's product line produces an extension of that product line.

 

Join to answer this question

Join a community of thousands of dedicated teachers and students.

Join eNotes