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In order to quell arguments and disagreements that the animals had, namely with the way the pigs were choosing to run the farm, Squealer would threaten, "Jones will come back!" or something to the effect that the Rebellion would be at its end and the animals would once again be under human rule. It was effective not only because Squealer was an effective speaker, but also because the animals couldn't quite remember how "bad" it was under Jones' rule and they didn't want things getting worse.
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