What particular item did you find valuable on the website, www.businessballs.com?

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booboosmoosh | High School Teacher | (Level 3) Educator Emeritus

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In visiting the website "www.businessballs.com," I found anecdotes, which I particularly enjoy, but stories with purpose.

One in particular I just saw today, by some odd coincidence, in a video short from the U.K., detailing the story I saw on the noted website called, "The Blind Man and the Advertising Story." While the "businessballs" version may present a guide for the advertising executive to find a new way to look at things and turn a profit, the benefit I found is to look at life from a different perspective.

It starts with:

An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: 'Blind - Please help'.

In both versions of the story, the blind man is not making much money in the way of donations. In this written version of the story, an "advertising writer" changes the sign so the man begins to receive a great deal of money. Bottom line:

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.

"It says," said the stranger, " 'It's a beautiful day. You can see it. I cannot.' "

There was a certain juxtaposition of perspectives here: while people walked by and simply saw a blind man, their hearts were not touched. However, when they were able to identify with the man with that "There but for the grace of God go I" epiphany, they became more generous, to the benefit of the blind man. While this is a story that may motivate creative business people to think outside of the box, for me it encourages one to put him- or herself in another's place to find a new perspective and appreciate the struggles of others; perhaps also for people to appreciate the blessings he or she has.


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