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For such a short poem, Burns certainly packs a lot of literary devices. First, Burns uses a simile to compare his love to a flower--"Oh, my Luve's LIKE a red, red rose..." Secondly, his love is symbolized by that rose, and by repeating the color "red", he is how beautiful, how pure his love is. He uses another simile in the third line to once again compare his love to something beautiful; this time, he compares his love to a beautiful song--"My Luve's like a melodie..." Burns wrote in a lyric style, meaning this poem often reads like a song would--hence, the repetition of some key phrases. There is also obvious alliteration with the "r" sounds--"...a red, red rose..." The use of alliteration also furthers the sing-song musicality of the poem.
Robert Burns also uses some hyperbole's such as when he mentions how he will love the mistress until all the seas go dry and how he would go to her even if there were ten miles inbetween them. The purpose of these are to show that the speaker would go as far as would for this girl and how his love for her is everlasting.
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