What kind of business-level strategy is Procter & Gamble pursuing?
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Global Standardization Strategy is the strategy P&G is pursuing now. Initially, when they first entered foreign markets, the P&G strategy was International Strategy.
The benefits of Global Standardization Strategy is that the product marketed is standardized world wide, so the costs of the product is reduced, due to the economy of the scale.
Since all the activities of production and marketing happen only in a few places, this strategy becomes inefficiently when the need of a quickly response is increasing.
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