What is 'framing effect'?

2 Answers | Add Yours

humble1's profile pic

Posted on

The framing effect, one of the cognitive biases, describes that presenting the same option in different formats can alter people's decisions. Specifically, individuals have a tendency to select inconsistent choices, depending on whether the question is framed to concentrate on losses or gains

Plous, Scott (1993). The psychology of judgment and decision making. McGraw-Hill. ISBN 978-0-07-050477-6.

We’ve answered 333,587 questions. We can answer yours, too.

Ask a question