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What is 'framing effect'?

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ehdrud313 | Student, Grade 9 | eNotes Newbie

Posted July 11, 2011 at 11:04 PM via web

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What is 'framing effect'?

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rugbykats | High School Teacher | (Level 2) Adjunct Educator

Posted July 12, 2011 at 1:23 PM (Answer #1)

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Framing effect is the concept in psychology that the way information is presented influences how the audience feels about the information and can affect the judgments the audience makes about the information.

You can find an interesting article about framing effect at http://www.msnbc.msn.com/id/14170927/ns/technology_and_science-science/t/framing-effect-influences-decisions/.

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humble1 | eNotes Newbie

Posted July 12, 2011 at 6:53 PM (Answer #2)

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The framing effect, one of the cognitive biases, describes that presenting the same option in different formats can alter people's decisions. Specifically, individuals have a tendency to select inconsistent choices, depending on whether the question is framed to concentrate on losses or gains

Plous, Scott (1993). The psychology of judgment and decision making. McGraw-Hill. ISBN 978-0-07-050477-6.

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