What are five language techniques used in this advertisement?http://cdn.dipity.com/uploads/events/d9b227654ccc2b26bd71df7ccf14b27b_1M.png This link takes you to a humorous advertisement advertising...

What are five language techniques used in this advertisement?


This link takes you to a humorous advertisement advertising the use of the EPhone900. It shows a bear, and a man trying to figure out how to escape the bear, by searching it on Google through his EPhone900, therefore showing the power of the EPhone.

Could you please elaborate on five language techniques used in this advertisement?

Thank you :).

Asked on by wanderista

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Top Answer

stolperia's profile pic

stolperia | (Level 1) Educator Emeritus

Posted on

While it would be scary to be the person holding the EPhone in this situation, for those of us looking on the whole scene is humorous. Certainly, the use of humor to catch our attention is effective-people will notice and remember this advertisement as a result of a very effective picture. This could also be described as black comedy. The irony of a peaceful exploration in the woods leading to this potential crisis would not be lost on viewers.

Personification is giving human characteristics to an animal or inanimate object. Looking at the picture, we can't be completely certain that the bear is preparing to attack. By planting that impression through the message being sent on the phone screen, we are making the bear into a threat in our minds. This could also be an example of hyperbole-exaggerating the potential actions of the bear from simply warning the person away from its fishing area to a threat of an attack in the immediate future.

For many people, the use of a cellphone in the midst of a deep forest setting with the stream and moss-covered fallen logs confirming the isolation of this location, would seem very out of context-not at all expected. Along the same line, some viewers of this ad would react with skepticism or doubt as to the cellphone's ability to connect to a Google web search in that setting. They might consider the process of sending such a message a farce.


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