1 Answer | Add Yours
The answer to this is going to depend a great deal on what your "professional setting" is. In other words, what profession are you in? Since you have put this under "social sciences," I will assume that you are supposed to be thinking as some sort of non-academic social scientist. It is also hard toanswer this without knowing what your research project is. Therefore, this answer will be a bit generic.
In general, if you are going to present in an academic setting, it is important to situate your work in your general field of research. That is, you have to do the equivalent of a brief literature review so that people know how your work fits into your discipline. You will then also want to talk more about your methodology than you might in a professional setting. In the academic setting, people will want to know how you went about getting your results so that they can assure themselves that your work is valid. In a professional setting, neither of these is nearly as relevant. The audience will want you to "cut to the chase." They will want to know what you have learned that relates to their business. The academic side of things will be much less important.
We’ve answered 317,678 questions. We can answer yours, too.Ask a question