Homework Help

After watching Jean Kilbourne's Killing Us Softly video what do you think about the...

user profile pic

yardyboy | Student, Undergraduate | (Level 2) Honors

Posted February 5, 2012 at 2:54 AM via web

dislike 1 like

After watching Jean Kilbourne's Killing Us Softly video what do you think about the impact of advertising on society, women, and men?

1 Answer | Add Yours

user profile pic

pohnpei397 | College Teacher | (Level 3) Distinguished Educator

Posted February 5, 2012 at 3:06 AM (Answer #1)

dislike 2 like

Earlier today, you were asking about gender identity.  Kilbourne's work tells us something about the impact of advertising on our gender identity.  She shows us how advertising gives women a sense of inferiority about their gender and their bodies and how it teaches our whole society to be sexualized and to objectify women.

From Kilbourne's video, I get the idea that advertising makes men and women both objectify women.  It influences women to connect their self-worth to what their bodies look like.  It encourages men to think of women as objects who are fair game for various kinds of exploitation.  This makes our society as a whole more misogynistic.  It also makes us more obsessed with sexuality, leading to things like sexual abuse.

In these ways, advertising seems to have a very negative impact on our society and on people of both sexes.

Sources:

Join to answer this question

Join a community of thousands of dedicated teachers and students.

Join eNotes