Homework Help

What are the differences among stimulation value, utility value, and ego-support...

user profile pic

cynrey30 | Student, Grade 11 | eNoter

Posted March 24, 2012 at 4:09 AM via web

dislike 1 like

What are the differences among stimulation value, utility value, and ego-support value?

All these terms have to do with psychology.

1 Answer | Add Yours

user profile pic

wordprof | College Teacher | (Level 3) Senior Educator

Posted March 25, 2012 at 12:08 AM (Answer #1)

dislike 0 like

Advertising or any persuasive communication can be classified by what needs are addressed (see Maslow).  The social divisions mentioned above refer to that classification -- does the rhetorical tool appeal to the listener's energies to create or advance or improve?  Or to the desire to do work more efficiently or more easily? Or is the appeal to the receiver's self-image?  These possibilities do not exhaust the motives.

 

(

Join to answer this question

Join a community of thousands of dedicated teachers and students.

Join eNotes