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A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. In this first week's lesson we will discuss and lay the foundational concept of branding, what it is and what it is not.
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