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The attributes of a transnational company -
(1) INVESTMENT IN FOREIGN OPERATIONS : -
Company have investment in foreign operations i.e. It operates in more than one country / nation.
(2) CENTRAL CORPORATE FACITLITY : -
These company enjoys a central corporate facility in one country. All the individual foreign market reports to the corporate facility.
(3) DECISION MAKING PROCESS : -
All the decision relating to individual market in different nations are authorized to make decisions individually.
(4) MARKETING POWER : -
Each individual market enjoys the marketing power for its products & services.
(5) RESEARCH AND DEVELOPMENT ACTIVITY : -
Research and Development activity are carried out by the individual foreign market.
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