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What about the study of communication theory is most important at the beginning of a...

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What about the study of communication theory is most important at the beginning of a professional career?

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The type of communication theory that might be most important to your professional career depends, to a large degree, on the particular profession you intend to pursue. If, for example, you will be working as a broadcast journalist, the most relevant theories would be ones which address mass communications, whereas a nurse or social worker would find more applications for interpersonal communication theories. Anyone involved in political activism or social justice may find Habermas' conception of the public sphere of interest, although in a political campaign, Weaver's notion of sermonic terms might be most useful for crafting a campaign theme.

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