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One way that the government could deal with this would be to simply mandate that the company reduce its emissions of the pollutants to a given level that the government feels is acceptable. The company would then be free to determine how it wished to go about reducing the emissions.
Second, the government could decide exactly how it wanted the pollution to be reduced. It could then order that the company take those particular steps. In this case, the company's role would be to install whatever equipment the government told them to install.
Finally, the government could require the company to pay for the estimated costs of the pollution. This would mean that the true price of the aluminum would be accounted for because the company's costs would go up (there would no longer be externalities). The company would then determine whether it was more practical to continue to pay for the costs of the pollution or to take steps on its own to reduce it.
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