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Non-aboriginal Canada should not use native totemism in this way. There are at least two reasons for this.
First, it is simply disrespectful for one culture to use another culture's religious ideas and symbols in these ways. Most Christians, for example, would surely think it disrespectful if a Chinese company used images of Jesus in its advertising.
Second, the power relationship between aboriginal and non-aboriginal Canada makes this especially hurtful. Non-aboriginal Canadians have traditionally had the power and have often used it to harm aboriginal peoples. For them to then turn around and use aboriginal religious symbols in frivolous ways would be adding insult to injury.
For these reasons, non-aboriginal Canadian society should not use native totemism in these ways.
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