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Should a fashion brand expand to china? Justify your suggestion on the basis of whether...

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yacel0762 | (Level 1) Valedictorian

Posted May 2, 2013 at 12:03 AM via web

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Should a fashion brand expand to china?

Justify your suggestion on the basis of whether China has seen rapid technological advancement or the most technological advancement in recent times or if it has used technology to facilitate international marketing and buying.

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kipling2448 | (Level 2) Educator Emeritus

Posted May 2, 2013 at 12:48 AM (Answer #1)

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Yes, a fashion brand should expand to China, as many already have.

China has the fastest growing economy in the world, and is second only to the United States in size. In addition, it has the largest middle class in the world, estimated at over 300 million people and growing.  That is the size of the entire population of the United States.

China's wealthy and its middle class like to spend their newfound wealth on Western goods, from clothes to cars.  While Chinese industry seeks to make inroads into economic sectors previously dominated by other countries, the Chinese populace buys billions of dollars of imported goods from Germany, the United States, Japan, and many other developed countries, in addition to the enormous amounts of raw materials it imports from developing countries -- raw materials needed to sustain its economic growth.

Economically, China is a major global player. Its wealthy and middle class buy consumer goods, and they respect "labels." Therefore, it behooves non-Chinese apparel companies to try and tap the Chinese market.

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