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Please give an example of implied causation deception in advertising?

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yacel0762 | (Level 1) Valedictorian

Posted November 28, 2012 at 3:44 AM via web

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Please give an example of implied causation deception in advertising?

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M.P. Ossa | College Teacher | (Level 3) Educator Emeritus

Posted November 28, 2012 at 5:48 PM (Answer #1)

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Implied causation deception consists on falsely correlating two things by giving erroneous or manipulated information in order to obtain the trust and business of potential customers.

For example, a company that sells pillows may include a statement in their advertisement that claims that their pillow helps to improve the quality of sleep because of the materials with which the pillow is made, or because of the shape or look of the pillow.

However factories that mass-produce everyday items hardly ever conduct enough research to support their claims, let alone to make the public suppose that their products will actually improve their health.

Any time there is a manipulated claim that places one thing as a causative factor of another, or as an agent that produces an influence on something else, constitutes implied causation. The deception lies in the fact that these causations are purposely made with the knowledge that the claim of causation is false; it is all a part of marketing and advertisement tricks to get business.


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