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Personally, I think that the media usually assumes the lowest common denominator. In other words, the assumption is that people are stupid. The use of fallacies is so prevalent because most people don’t know better, or don’t stop to think about things. After studying logic, we should no longer get the wool pulled over our eyes!
Depending on which source you are watching/reading/listening to, there may be a severe bias in how issues are presented. For example, Fox News slants their coverage to favor the conservative viewpoint, while some other outlets favor a liberal viewpoint. They way in which they present their stories has a major influence on how those stories are perceived by the public.
There is a common fallacy of coincidence (post hoc ergo proctor hoc) in the news media, especially regarding politics. For example, one president might be blamed for an economic situation that was effectively created and begun during a previous administration. Because the situation lingers into a new president's term, the new president is blamed it.
We also commonly see simple fallacies of hyperbole/exaggeration. Opinion is also often presented as fact.
Having some degree of awareness of what fallacies are and which are common does make it easier to maintain an analytic distance from the presentation of information, allowing you to process the information rather than merely accepting it as fact.
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