Homework Help

Marketing has often been defined in terms of satisfying customers’ needs and...

user profile pic

pamela0317 | Student, College Freshman | (Level 2) Honors

Posted September 4, 2012 at 2:46 AM via web

dislike 1 like

Marketing has often been defined in terms of satisfying customers’ needs and wants;

however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before.Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants?

1 Answer | Add Yours

user profile pic

udayanga | College Teacher | (Level 1) Salutatorian

Posted September 24, 2012 at 1:21 PM (Answer #1)

dislike 0 like

Marketing can be defined as satisfying customer needs and wants simply. Further marketing creates customers’ needs and wants that are not in the customer mind competively.Becouse today’s competitive market, identifying, anticipating and creating and satisfying them is a must to survive in the market place. Then, refer following definition done by CIM -UK

“Marketing is a process of identifying, anticipating and satisfying customers’ needs and wants effectively and efficiently at a profit and in asocial responsible manner. (CIM-UK)”

Most of people argue that marketing can be unethical by creating and motivating to buy these creations to satisfy customer needs and wants. But today’s’ marketing provides customer to enhance benefits in following areas

  • Creating offerings to maximize their satisfaction
  • Improve living standards by consuming new goods and services
  • Provision of quality goods and services to people
  • Identification and delivery of customer value that exits in mind set.
  • Providing information on goods and services through  promotion
  • Providing low price offerings  with high quality products and services

Thus, marketing merely reflects to satisfy the needs and wants of consumers, rather than marketing creates unnecessary customers’ needs. Then marketing may be in ethical provisions rather than unethical provisions.

Join to answer this question

Join a community of thousands of dedicated teachers and students.

Join eNotes