Imagine that you work for a marketing department in a cell phone company. Explain how you can improve the quality of a company’s marketing intelligence

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readerofbooks | College Teacher | (Level 2) Educator Emeritus

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There are many things that can be done on a marketing front. Moreover, marketing will be essential with cellular phones, because this is such a competitive market. In light of this, let me give you three suggestions of what I would do.

First, I would see what other successful companies are doing. If they are successful, they must be doing something correctly. More importantly, I would would not rest on their research or what they are doing or did, I would improve on it. This will create greater success.

Second, I would talk to people and do surveys to see what people want. I would want to see what people find most important to them. Do they want more data, more coverage, better pricing or something else?

Third, I would spend some money on forecasting the future. If a company can be groundbreaking and give this image, then you can win over a lot of people.


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