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Snowball is easy for Napoleon to use as his scapegoat because Snowball is not there- he was "expelled" from the farm. Any time something goes wrong on the farm, the windmill falling apart, things disappearing, etc. it's easy to blame Snowball because he is not there to defend himself and the animals don't know any better so they believe it. It's also easy to use Snowball as a scapegoat in the sense that when his ideas are stolen by Napoleon, no one can say for certain that they were Snowball's ideas first. Napoleon even goes as far as to call Snowball a criminal and he relies on the ignorance of the animals and their inability to remember correctly to get them all to believe these things.
A windstorm knocks down the windmill which devastates all the hard work the animals have put in, all for the hope of making their lives easier.
They are told that it was Snowball's act of vandalism that did this to them. They even find that there are pig's tracks to back up the claim. A reward is offered for his capture. Instead of accepting defeat, the pigs try to instill anger to drive the animals to work even harder.
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