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A firm’s resources limit its search for opportunities by helping the firm to target specific strengths and areas for improvement. For example, when Harley Davidson ran into problems due to stiff competition from Japanese manufacturers, the company studied those same competitors to determine how they could lower costs while still producing high-quality goods. Likewise, U.S. Steel and other American steel manufacturers have had to alter their production strategies since the downturn of the American steel industry. By examining smaller producers who have more flexible production schedules, U.S. Steel has been able to turn their situation around.
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