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How might a firm’s resources limit its search for opportunities? Cite two specific...

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yvelisse214 | Student, Undergraduate | eNotes Newbie

Posted July 12, 2012 at 5:15 AM via web

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How might a firm’s resources limit its search for opportunities? Cite two specific examples for two specific resources.It's a marketing class. It has to be at least 300 words. I want to be able to have my knowledge of ready the book as well as my own opinion. However my difficulty is getting the main point for some unknown reason I can't start, however, once I get to the initial sentences then I am good.

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mrs-b-3 | High School Teacher | (Level 1) Adjunct Educator

Posted July 13, 2012 at 10:01 PM (Answer #1)

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A firm’s resources limit its search for opportunities by helping the firm to target specific strengths and areas for improvement.  For example, when Harley Davidson ran into problems due to stiff competition from Japanese manufacturers, the company studied those same competitors to determine how they could lower costs while still producing high-quality goods.  Likewise, U.S. Steel and other American steel manufacturers have had to alter their production strategies since the downturn of the American steel industry.  By examining smaller producers who have more flexible production schedules, U.S. Steel has been able to turn their situation around.

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