How does the typeface "helvetica" connect to the graphic design industry?
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Helvetica is a popular font, now over 50 years old. It is a sans serif font, meaning that it has no additional ornament at the ends of the lines and circles which make up each letter. In fact, the type that I am using right now is sans serif, or "without serif." Helvetica was created by Max Meidiger for a foundry in Switzerland, and its name is based on the Latin name for Switzerland, Helvetia. Because it is simple and somewhat bold, it is a popular choice for industry. I have included a link to information about a film that covers the font and its history and a site that explains more about the font. Once you can identify it, you will see it everywhere!
Since Helvetica is a popular font that was used by the popular and big comoanies. It affects graphic design in the industry by being popular.
The main objective of Helvetica Typeface was to create a neutral, readable sans serif typeface that could compete with the Akzidenz Typeface. Helvetica is one of the most popular and widely used font by professionals in the world of graphics.
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