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How does the typeface "helvetica" connect to the graphic design industry?

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nikkyd | Student, Grade 11 | eNotes Newbie

Posted January 1, 2010 at 10:45 AM via web

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How does the typeface "helvetica" connect to the graphic design industry?

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Lorraine Caplan | College Teacher | (Level 2) Senior Educator

Posted January 1, 2010 at 12:13 PM (Answer #1)

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Helvetica is a popular font, now over 50 years old. It is a sans serif font, meaning that it has no additional ornament at the ends of the lines and circles which make up each letter. In fact, the type that I am using right now is sans serif, or "without serif."  Helvetica was created by Max Meidiger for a foundry in Switzerland, and its name is based on the Latin name for Switzerland, Helvetia.  Because it is simple and somewhat bold, it is a popular choice for industry.  I have included a link to information about a film that covers the font and its history and a site that explains more about the font.  Once you can identify it, you will see it everywhere! 

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rebeccarogershp | eNotes Newbie

Posted July 27, 2012 at 3:37 AM (Answer #2)

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Since Helvetica is a popular font that was used by the popular and big comoanies. It affects graphic design in the industry by being popular.

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jesseldridge | (Level 1) Salutatorian

Posted October 1, 2012 at 6:54 AM (Answer #3)

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The main objective of Helvetica Typeface was to create a neutral, readable sans serif typeface that could compete with the Akzidenz Typeface. Helvetica is one of the most popular and widely used font by professionals in the world of graphics.

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