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Helvetica is a popular font, now over 50 years old. It is a sans serif font, meaning that it has no additional ornament at the ends of the lines and circles which make up each letter. In fact, the type that I am using right now is sans serif, or "without serif." Helvetica was created by Max Meidiger for a foundry in Switzerland, and its name is based on the Latin name for Switzerland, Helvetia. Because it is simple and somewhat bold, it is a popular choice for industry. I have included a link to information about a film that covers the font and its history and a site that explains more about the font. Once you can identify it, you will see it everywhere!
The main objective of Helvetica Typeface was to create a neutral, readable sans serif typeface that could compete with the Akzidenz Typeface. Helvetica is one of the most popular and widely used font by professionals in the world of graphics.
Since Helvetica is a popular font that was used by the popular and big comoanies. It affects graphic design in the industry by being popular.
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