How do the media cover political campaigns?


Mass Media

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In general, the media cover political campaigns with a major emphasis on the “horse race” aspect of those campaigns.  Mass media outlets tend to like to focus on competition because that is something that is very easily understood by readers.  It is also something that is fairly exciting.  For this reason, the media tends not to focus as much as perhaps it should on the issues.  The media does not tend to focus on whether a certain candidate’s policies would be good for the country.  Instead, they tend to focus on whether those policy positions will help the candidate win.


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